WANT TO PURSUE HOW TO BECOME A MARKETER?
LISSA PEÑA IS HERE TO GUIDE YOU


Be trained in how to become a marketer from someone experienced in successfully meeting marketing objectives for global brands. Discover the best approaches to take and get your questions answered. Lissa is ready to help you.

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LISSA PEÑA

MARKETING MANAGER, BRAND MANAGER

Mexico City Metropolitan Area, Mexico

 

MENTOR SESSIONS:

  • Hourly:  Phone / Skype /Zoom
  • $150/ HOUR
  • On-Site:  Half, Full, or Multiple Days
  • N/A

Lissa Peña photo
Lissa Peña photo in the center with colleagues

[Click on pictures to enlarge.]

Lissa Peña earned her BA degree in Marketing, Summa Cum Laude, from Pontificia Universidad Catolica Madre y Maestra.  She received her MA degree in Management & Productivity from Universidad APEC.

Lissa began her career at Anheuser-Busch InBev World's largest brewer. She has seen various industries such as tobacco, food & beverages, alcoholic beverages, and health. She feels that connecting brands with consumers is the greatest and most rewarding feeling in the world.  She believes that it is imperative that marketers and professionals always keep learning.

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HOW TO BECOME A MARKETER?
SOME THOUGHTS FROM LISSA

GREETINGS –

The words “Become A Marketer” written diagonally across the image of views of desks.Learn and Grow

I am happy to be here with you and would like to provide you with more information about myself and to help you learn how to become a marketer.

My name is Lissa Peña and I´m a marketer at heart. Since that day in high school (career day) when I understood what marketing was about (people), I knew this was the right path for me.

Through the years I have learned that every decision we make, especially the small ones, add up to our life in inexplicable ways. As we mature as individuals, it becomes clearer that every time we pursued our dreams and responded to life challenges in a responsible way, it paid off.

We live in a world that is constantly changing. Through my years in the field I have learned about the importance of consumer centricity, marketing strategies to drive business growth but also deliver consumers top class service and products. Through my experience I have also learned about go-to-market strategies, commercial strategy, business development and many other areas that have built business savviness.  Experience is the greatest source of knowledge, but it is imperative we always keep learning. I am here to help you do just that

I CAN HELP YOU LEARN HOW TO BECOME A MARKETER

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The main deliverables in my current role consist of:

  • Assist the Senior Marketing Manager in the analysis, planning, designing, innovating, developing, and applying the marketing techniques in a practical way to ensure product development.
  • Work in close association with the commercial teams to plan, develop and execute innovative marketing strategies to accelerate growth for the portfolio across channels.
  • Provide detailed research of the market and the changing trends of the customers.
  • Develop knowledge of competitors and their marketing strategies.
  • Serve as a liaison to establish good relationship with all other departments, as well as clients, to achieve the objectives of the category thereby generating more revenue.
  • Create, prepare, and design different promotional communication leveraging on global assets.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.

This journey has not been without hardship and sacrifice. It involved being overlooked for promotions despite having all qualifications, to being rejected when applying for trainee programs, to applying multiple times for foreign job experiences but not having sufficient qualifications. Every situation I have faced and the decisions that have come due to those situations brought me to this moment and there are no regrets.

A GUIDING THOUGHT

My adopted home now is Mexico City. It has been so for 2 years. At one point in my career one great woman believed in me. She gave me the opportunity of my dreams, to work for one of the largest operations in the world.

Maya Angelou said, “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel”. In that moment, I understood what it felt like to have someone believe in you, in your potential and my dream was to past that forward

MY PURPOSE TO HELP YOU LEARN HOW TO BECOME A MARKETER

My purpose with this mentorship is to guide and encourage you to pursue your dreams whether in marketing or in business or in neither.

My purpose in life is to lead. Leadership is at the core of my work and is the foundation of my mentorship. Leadership is evolving to what is called servant leadership. That is a philosophy and a set of practices that enriches the lives of individuals, builds better organizations, and ultimately creates a more just and caring world (Robert Greenleaf).

An arm with palm up and the word “Marketing” above it representing how to be a marketer.

ACT NOW TO START YOUR MARKETING CAREER

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Regards,
Lissa