Career Redo Success Club
Career Change Challenges,
, How To Become a Marketer? Talk With Lissa
May 15, 2021 - Issue #029
Talk with your own Mentor(s) to quickly learn more about your desired career. It may save time and money through a concentrated learning process. Avoid the mistakes of others. Try multiple Mentors or multiple careers to allow you to focus in quickly on your own dream career.
“Your Mentor + Quality Insight = Dream Career”
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TABLE OF CONTENTS:
1. Q: Why did Dracula add the Creature from the Black Lagoon to his marketing team?
A: A-COUNT based marketing…at scale!
2. I hired an earthworm, a centipede and a millipede to do my email marketing. They’re really good at segmentation.
3. I’m doing content marketing for a cheese company. We’re creating blog posts and a few grated assets.
~ Gary Vaynerchuk
“The best marketing strategy ever: CARE.”
“Build something 100 people love, not something 1 million people kind of like.”
~ Brian Chesky
“Give them quality. That is the best kind of advertising.”
~ Milton Hershey
Coca-Cola: Happiness Machine (2010)
Janine Perri of Hearst Bay Area published an article in early 2020 that listed the Top 20 Marketing Videos of All Time. I picked #2 from her list to show you here. It is a video put together by Coca-Cola.
It shows a Coke machine that was placed on a college campus. It was a special machine that dispensed to students a variety of fun surprises ranging from flowers to pizza.
Interestingly, the video is taken by hidden cameras that show the reactions of the students. It provided so much fun to all there.
It is not long at all at just 2:03 minutes.
Click here to see the coke video
NEWS AND ADVICE
I Hate My Job! Simple Tips For What To Do Next…
Hannah Morgan developed this article for CareerSherpa.net.
Many people feel this way…I hate my job!
Hannah tells why some of the reasons why people have that attitude. It comes down to pressure and unrealistic deadlines and perhaps demanding customers. She asks where is the hate coming from. Identify it first. Then you can do something about it.
A few of the points that she brought out are:
- Invest in your professional development
- Start a side hustle.
- Stop giving 120%.
- Prepare for difficult conversations especially with your supervisor.
- Ask for new projects.
- Many other points can be found in her article.
Let me identify two key items she addressed:
Plan your escape — Begin identifying just how you can secure another job, perhaps even in a new industry.
Start planting seeds -
Search yourself and investigate new areas or career fields by talking with individuals experienced in different careers. It may be worth paying a mentor for their time to help jump start your interest in a new field.
Read the entire article below.
I Hate My Job! Simple Tips For What To Do Next
Of course, you can always contact us to learn more about opportunities to find a mentor or to become an entrepreneur and work wherever you wish as a mentor.
RLissa Peña - Marketer
Lissa Peña earned her BA degree in Marketing, Summa Cum Laude, from Pontificia Universidad Catolica Madre y Maestra and her MA degree in Management & Productivity from Universidad APEC.
She has worked in the food & beverage industry as well as tobacco and health industries.
She feels her mentorship is to guide and encourage people to pursue their dreams in marketing or in business or in neither.
Learn more about Lissa on her page:
Our Lissa Peña article.
I Cold-Emailed Mark Cuban About My Company and Got a $1 Million Investment. Here’s How I Did It
CAREER CHANGE NEWS
Gary Maselli, Co-Founder and Co-CEO of SAVRpak, wrote this article. It describes his adventure with Mark Cuban and his business idea.
He tried something and it worked! Wow, can you imagine. In this case, it was about an approach to keeping delivery food fresher longer. Your idea or desire may be different but these approaches can still work.
Here are his main points:
- Take the chance!
- Treat it like a sport, ie, play the game.
- Have a conversation, you don’t have to pitch them..
- Have fun
Check out his article and see what you can take out out if.
Read the full story at the link below.
I Cold-Emailed Mark Cuban About My Company and Got a $1 Million Investment
Burnout Is Real
Paul Ollinger wrote a great article on what to do when your professional career becomes a grind.
Even for those who earn a substantial income at a certain time in life the daily work and longer hours sure add up. One starts to think about a way to change that.
Some even think “What am I doing with my life?” It is considered mid-career burnout. Today most of us have to put in the hours to earn income each day. So they have to spend time.
He states that half of the top 1% of earning households include one person who works more than 50 hours per week. The extra hours mean that additional sleep, exercise, or time with spouses and children are reduced.
See what else he has to say in the fine article.
Mid-Career Burnout Is Real
Here we are again. I would love to help you get the answers you need in your career change process. Please feel free to contact me with your questions or comments. Mention that you question comes from our newsletter section and I will place the response in this section for all of our readers.
ASK THE EDITOR
Comments? Ideas? Feedback? I’d love to hear back from you. Just reply to this newsletter and tell me what you think!
May the wind be at your back! If not, then persevere! Show Grit!
See you in the next issue,
P.S. Don’t forget to visit my Pinterest page , my Facebook page and my LinkedIn page for insightful ideas on your own career change.